About us

The Huntsville Times is the dominant multimedia company in our region. Our flagship newspaper reaches more than 76% of adults, we have a thriving group of specialty products, a proven alternate delivery/distribution business and a growing web presence.

Our ability to deliver the local information consumers want, when they want it and by any method they choose allows us to bring advertisers together with their most desired customers, maximizing their return on investment.

We consistently deliver excellent financial results, giving our innovative, performance-driven employees the freedom and resources to produce award-winning journalism.

We share the same values as our sister papers, The Birmingham News and The Press-Register, and our online affiliate, al.com. Collectively we are known as Advance Alabama.

Advance Alabama Core Values

Credibility and integrity: We serve our communities with accurate, responsible and fair reporting. Our business conduct is beyond reproach.

Sustainability: We secure the future through innovation and financial discipline. We intentionally and consistently focus on the needs of our customers.

Competitive spirit: We compete fairly but aggressively. We will be the leading multimedia company in our market.

Passion: We make a difference in our communities. We lead the conversation, providing insight as well as information.